Weight loss study participants included Kai Hibbard, runner-up on the third season of The Biggest Loser?®.  Kai has lost and kept off 67 pounds since starting the Livea?® program as part of the open-label study in January 2009. According to Hibbard, now an AAFA-certified aerobics instructor, the hardest part about keeping the weight off after the show was combating the cravings following an "extreme diet."

"I would begin my day with the intention of eating healthy, but by the middle of the night when I was awake to feed my newborn, I was gorging on cookies," says Hibbard.  "The cravings had control over me, and I was feeling like a failure for not being able to maintain all the good habits I'd learned after being a part of the show."

Following her success, Kai joined the Livea?® team as their spokesperson and is featured in their marketing program, including a series of two-minute commercial spots on cable, select regional broadcast markets and its website.  The spots also profile other participants who experienced amazing results as part of the study.

The positive results of Livea?® and its Lifestyle Program go well beyond the weight loss benefits.  With current research showing a link between neuropeptide deficiency and many common health concerns, Livea?® is not just leading the way in weight management but is breaking new ground for what may become the science of the future.

SOURCE WellWorld Science(R)