Respondents were also asked which of the major meats -- beef, chicken, or pork -- is most appropriate in a low-carbohydrate and low-fat diet. Sixty-seven percent of respondents chose chicken as the most appropriate meat in that context, while 14 percent chose beef and nine percent chose pork.

Chicken ™s long-term reputation for lower fat content is clearly still an asset, Prekopa said.

People eat chicken in some form an average of nearly six times in a two-week period, according to the survey.

The survey was conducted by telephone by PKS Research Partners on April 2-4, 2004. Responses were obtained from over 1,000 respondents nationwide, aged 18 and older. The sample is projectable to the national adult population in 95 out of 100 cases with a margin for error of plus or minus 3.5 percent.

The National Chicken Council represents integrated chicken producer-processors, the companies that produce, process and market chickens. Member companies of NCC account for approximately 95 percent of the chicken sold in the United States.

The U.S. Poultry & Egg Association is a national organization that represents its members in all aspects of poultry and eggs on both a national and an international level. Its mission revolves around research, education, communication, and product promotion. nationalchickencouncil