To estimate current and likely future food industry demand for omega-3 by type and end-market in key western European countries. To identify the main users of omega-3 in the European food industry, as well as the types and quantities used by food and supplement manufacturers. To identify the supply structure for omega-3 in Europe, as well as examine trends in new product activity. To understand consumer attitudes to omega-3 in Europe.

US Report

At almost 90%, awareness of the health benefits of omega-3 is quite high amongst US consumers. In the US, omega-3 is most frequently consumed for its perceived heart health benefits, whilst growth is being aided by the fact that US consumers believe a higher amount of omega-3 in necessary for their diet than do their European counterparts. With sales worth over USD2.5bn, the US has a particularly sizeable market for omega-3 enriched infant formula.

Five key markets in Europe, and the US are all covered.

researchandmarkets