Other recommendations of the report, commissioned by the Conservative party and chaired by Dave Lewis of Unilever, include:

consistent delivery of key health messages by a single branded vehicle with standardised information on food packaging and in restaurants and bars reduction of salt, saturated fat and sugar and the complete elimination of industrial transfats in foods reduced portion sizes in shops and restaurants restriction of food advertising to children, and a full and independent review of exposure to alcohol advertising incentivising GPs for prevention of alcohol and other health problems, with ring-fenced PCT funding for prevention replacing the term 'units', which represent different sizes across the EU, with centilitres (cl); one UK unit is actually one centilitre of pure alcohol.

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