Dr. Draelos added that despite their positive attitudes about tanning, the majority of respondents expressed strong opinions on protecting themselves from skin cancer. For example, 75 percent of all respondents said they will do anything possible to prevent skin cancer. Furthermore, 80 percent of respondents expressed concern about skin cancer and feel it is important to protect themselves.

"When it comes to preventing skin cancer, actions speak louder than words," said Dr. Draelos. "So while it is encouraging that most people are concerned about skin cancer and want to reduce their risk of developing it, clearly more work needs to be done to change attitudes on tanning. If a person likes the look of a tan, he or she should consider using a self-tanner but use sunscreen with it."

May is Melanoma/Skin Cancer Detection and Prevention Month?®. Visit www.melanomamonday to take the Academy's "Suntelligence" survey, as well as to find out how to perform a skin self-exam, download a body mole map or find free skin cancer screenings in your area.

The "Suntelligence" survey was conducted for the Academy by RH Research of Chicago from January 12 to January 31, 2010. A total of 7,116 respondents completed the online survey; more than 200 completes were conducted in each of the 26 selected MSAs (metropolitan statistical area) and an additional 1,123 completes were conducted in the U.S. outside of the MSAs. The survey's margin of error was ?±1.2 percent for national data and ?±6.9 percent for results stratified by MSA.

Source: American Academy of Dermatology (Academy)