However, those at-risk and AMD patients can take steps to reduce needless sight loss.  AMD can be prevented or slowed down if a person takes action to keep his or her vision healthy.  Along with regular eye exams, the first step is a healthy lifestyle (Don't smoke, take exercise, eat healthily and use sunglasses in bright sunlight). Specially formulated vitamins for those affected by the disease may help, and effective clinically-approved treatments are available for the most severe form of AMD.  For more information on treatment options, visit amdalliance/treatments_overview.html.  

In addition, low vision rehabilitation and support services can significantly help patients live with the disease and make the most of their remaining vision.  

"AMD is a disease that we can prevent and manage," says Dr. Alan Cruess, Chairman of AMD Alliance International's Scientific Advisory Panel. "We have the ability to save the sight of many Americans each year."      

Through its "Don't Surrender to AMD" campaign, AMDAI has increased public education efforts - which will span across print, radio, and digital media, including an interactive e-card - to inform the public of preventative measures and treatment options that are available in the fight against AMD.  

SOURCE AMDAI