Ron Fugate, president and chief executive officer of Alacer Corp., maker of Emergen-C, said that the new Emergen-C Immune+ shot was developed to meet the needs of those with high stress lifestyles that are always on the go. The Emergen-C shots are fun and practical for them.

"Our goal is to provide a product that delivers immune-boosting vitamins in a concentrated, fast, convenient and enjoyable form," said Fugate, recognizing that a certain group greatly needs those product attributes. "College students face great obstacles to staying healthy. With a son in college, I fully understand the challenges of living arrangements along with demanding educational and social commitments. For them, quick and convenient vitamins are most definitely the ticket to maintaining their health."

With so much interest in staying healthy on campus this Fall, Emergen-C will be giving away a month's supply of shots to college students via their "Big Shots on Campus" contest. More information coming soon to emergencshots.

SOURCE Alacer Corp.